Advantages for the retailer when using the FloraMore supply chain model are:

Advantages for the Retailer:

  • It is creating an extra marketing budget.
  • The retailer will always stay in control and is at any point free to choose product, growers and service providers.
  • The use of the chain model is not costing the retailer anything extra.
  • Time saving within the model not only growers are aligned, but also other parties with interest in flowers and plants.
  • The chain model will enhance transparency.

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